Rosalie is an appointment only, locally owned bridal boutique dedicated to bringing luxury bridal gowns to central Iowa. Celebrating you while assisting in finding the perfect dress for your special day.
01 / Who We Are
Rosalie offers an intimate, personalized shopping experience tailored to each bride's unique style and vision. Appointments are private to allow our brides and their guests exclusive access to our shop.
As a bride at Rosalie, you will have a dedicated bridal stylist to guide you through our curated selection of luxe gowns from renowned and elevated designers. Brides can expect tailored, one-on-one attention and a celebratory atmosphere.
02/ The Experience
The experience at Rosalie begins the moment you book your appointment. We’ll connect with you as the bride to learn about the vision for your wedding dress and your special day. Based on your inspiration, you’ll arrive at Rosalie to find a room thoughtfully curated to reflect your style.
As a bride at Rosalie, you’ll have the entire shop to yourself. Whether you choose to shop solo, with a single guest, or with a whole entourage, the boutique is exclusively yours. When entering the shop we celebrate the process of finding your dream wedding dress with a pop of champagne. Our intimate and comfortable space is designed for you to create unforgettable memories while trying on our exquisite gowns.
03/ Love Notes
From Bailey /
The best shopping experience; the most curated selection. I went to a few bridal shops for my wedding dress and this was by far the most amazing experience. Chloe is so personable and makes the appointment stress free and unique to you. Getting the entire place to yourself makes the shopping experience so much more relaxing and memorable. Brides, you won’t regret shopping at Rosalie.
From Cassy/
If you’re a DSM / Iowa bride - I would not go anywhere else. From the moment I reached out, to the moment I picked my dress - it was an absolute dream. My family is out of state and with a time crunch, I wanted to go look alone first. I ended up finding a dress that day! Chloe graciously spent nearly 2 hours with me, helping FaceTime my Mom & sister, and answering all of my questions. It honestly felt like I was shopping with a long time friend. I am BEYOND in love with my dress, and the shopping experience could not have been more perfect. Thank you Chloe for everything! You have truly found your calling and the business you’ve built is just perfection.
From Kayla /
I truly enjoyed my experience with Chloe! Being by appointment only I felt that the appointment was much more personable and she really listened to my ideas. The only thing that was difficult was picking out my dress because there were so many beautiful options! I’m so happy with my purchase and couldn’t thank Chloe enough for being so helpful and accommodating.
We are constantly following bridal trends, both new and classic, in order to offer a wide variety of gowns. Carrying designers we not only trust in but adore their aesthetic as well.
04 / Featured Designers
Chosen by KHYA
Jenny Yoo
Dany Tabet
At Rosalie, we choose to focus on one bride at a time. That being said we do require an appointment to be made in order to try on gowns. Appointments are available Wednesday through Sunday.
To make an appointment click here.
For general inquires visit our contact page.